Guides
Step-by-step tutorials and actionable guides on cookie consent, privacy policies, and implementing compliance tools on your website. From installing your first cookie banner to configuring advanced consent flows and integrating with Google Consent Mode, these resources walk you through every stage of the process.
Server-Side Tagging Explained: How It Works and Why It Matters for Privacy
Server-side tagging moves data collection from the visitor's browser to a server you control, reducing third-party cookie exposure and giving you direct oversight of what data leaves your site. This guide covers how the architecture works, what it means for privacy regulations like GDPR and the ePrivacy Directive, and whether your site actually needs it.
Server-Side Google Tag Manager: A Privacy-First Approach to Analytics
Server-side Google Tag Manager shifts data processing from the browser to your own server, giving you direct control over what reaches third parties. But moving tags server-side does not remove the obligation to obtain cookie consent - it simply changes where and how data flows.
SameSite Cookie Attribute Explained: Lax, Strict, and None for Web Developers
The SameSite cookie attribute controls whether cookies travel with cross-site requests. Understanding the differences between Lax, Strict, and None is critical for both security and functionality on modern websites.
How Programmatic Advertising Uses Cookies: A Publisher's Compliance Guide
Programmatic advertising relies on dozens of third-party cookies that land on your visitors' devices during every ad auction. As the publisher, you bear primary responsibility for obtaining valid consent before those cookies are set. This guide covers what cookies appear, why they exist, and how to stay compliant.
Building a Privacy Programme on a Budget: Tools and Processes for SMBs
Small businesses face the same privacy regulations as large enterprises but rarely have the same budgets. A structured, prioritised approach to privacy compliance lets you address the highest risks first and build from there, without hiring a dedicated legal team.
Meta Pixel and Cookie Consent: How to Fire the Pixel Only After Consent
Meta Pixel drops tracking cookies the moment it loads, making it a marketing cookie that requires consent under GDPR and the ePrivacy Directive. This guide covers three practical approaches to firing the Pixel only after a visitor grants permission: the fbq consent API, Google Tag Manager triggers, and server-side Conversions API.
How to Measure Marketing ROI When Half Your Visitors Reject Cookies
Cookie rejection rates above 50% in many European markets leave gaping holes in your analytics and attribution data. This guide covers practical strategies for recovering marketing ROI measurement through conversion modelling, server-side tagging, and first-party data collection.
Managing Cookie Consent Across Multiple Websites: A Strategy for Agencies
Agencies managing ten, fifty, or a hundred client websites face a unique cookie compliance challenge: every site needs its own consent configuration, yet the underlying regulatory requirements must be applied consistently. This guide covers the workflows, pitfalls, and technical approaches that make multi-site consent management scalable.
Magento Cookie Consent: How to Handle Third-Party Extensions and Tracking
Magento and Adobe Commerce stores rely heavily on third-party extensions for payments, analytics, and marketing. Each extension can introduce cookies that require consent under GDPR and the ePrivacy Directive. This guide covers how to identify, categorise, and control those cookies properly.