Consent Mode v2 vs Server-Side Tagging: Which One Does Your Site Actually Need?
Consent Mode v2 and server-side tagging solve different problems, so comparing them as rivals leads to the wrong decision. Consent Mode v2 is a consent signalling requirement for EEA and UK advertisers using Google services, while server-side tagging is optional infrastructure that changes where your tracking data is processed. This guide sets out what each one does, what each one costs, and the order in which to adopt them.
9 min read· Jul 27, 2026
Cookie Consent for the EU Accessibility Act 2025
The European Accessibility Act has applied since 28 June 2025, and cookie banners on in-scope services must now work for keyboard and screen reader users. This guide covers who's in scope, what the 2030 transition really protects, the EN 301 549 benchmark, national penalties, and why an inaccessible banner also undermines GDPR consent.
8 min read· Jul 23, 2026
The EU AI Act and Cookie Data: Where the Two Regimes Meet
The EU AI Act does not change when you need cookie consent - that stays under ePrivacy and the GDPR. It governs the AI system that uses the data afterwards, adding a risk-based layer with separate regulators. Here is where the two regimes actually meet.
9 min read· Jul 21, 2026