Guides
Step-by-step tutorials and actionable guides on cookie consent, privacy policies, and implementing compliance tools on your website. From installing your first cookie banner to configuring advanced consent flows and integrating with Google Consent Mode, these resources walk you through every stage of the process.
Consent-Aware A/B Testing: How to Run Experiments Without Breaking Privacy Rules
Most A/B testing tools drop cookies before visitors give consent, putting your site at risk of regulatory action. This guide explains how to restructure your testing workflow so experiments only run after valid consent, and covers server-side alternatives that reduce your reliance on cookies altogether.
How to Conditionally Load Third-Party Scripts Based on Cookie Consent
Third-party scripts that fire before a visitor grants consent violate ePrivacy rules and risk enforcement action. This guide covers three practical techniques for blocking scripts until consent is given: the type=text/plain attribute, CMP callback APIs, and Google Tag Manager consent triggers.
CMP Comparison Checklist: How to Evaluate a Cookie Consent Platform
Choosing a consent management platform affects your legal exposure, site performance, and visitor trust. This checklist breaks down the criteria that matter when comparing CMPs, from regulatory coverage and certifications to script blocking and consent logging.
How to Block Google Tag Manager Containers Before Consent
Google Tag Manager fires all tags on page load by default, which violates GDPR and the ePrivacy Directive if those tags set non-essential cookies. This guide covers the three main approaches to blocking GTM containers before consent: the Consent Initialisation trigger, dataLayer push events, and built-in Consent Mode v2 defaults.
How to Audit Cookies in Chrome DevTools: A Developer's Walkthrough
Chrome DevTools gives developers direct visibility into every cookie a website sets, sends, and receives. This walkthrough covers the Application panel, Network tab, and Issues panel to help you identify compliance gaps before a regulator does.
AMP Pages and Cookie Consent: How to Add a Banner on Accelerated Mobile Pages
AMP pages restrict custom JavaScript, which makes adding a cookie consent banner more difficult than on standard websites. The amp-consent component is the official solution, but it comes with limitations around granular category-based consent that every publisher should understand.
How to Block Cookies on Your Website Before Consent (and Why You Must)
Blocking non-essential cookies before consent is a legal requirement under the GDPR and ePrivacy Directive - not a best practice. This guide covers the three main technical methods for cookie blocking: manual script markup, Google Tag Manager triggers, and automatic CMP-based blocking.
Google Consent Mode v2: What It Is, How It Works, and How to Set It Up
Google Consent Mode v2 is a required framework that tells Google tags how to behave based on your visitors' cookie consent choices. It introduces two new parameters - ad_user_data and ad_personalization - and affects everything from conversion tracking to remarketing audiences for EEA traffic.
Shopify Cookies: Types, Uses and Compliance Tips for Store Owners
Shopify stores set several types of cookies automatically, from session tokens to analytics trackers. Understanding what each cookie does, whether it requires consent, and how to manage them is essential for meeting GDPR, ePrivacy and CCPA obligations.