Marketing

"ADS_VISITOR_ID" Cookie

Google Ads

Description

Cookie required to use the options and on-site web services

Details

Cookie Name: ADS_VISITOR_ID
Category: Marketing
Service: Google Ads
Duration: 2 months
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting ADS_VISITOR_ID. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting ADS_VISITOR_ID.

CCPA/CPRA (California)

Setting ADS_VISITOR_ID for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing ADS_VISITOR_ID with a Consent Banner

A consent management platform keeps ADS_VISITOR_ID blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the ADS_VISITOR_ID cookie require consent?

Yes. ADS_VISITOR_ID is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the ADS_VISITOR_ID cookie last?

ADS_VISITOR_ID typically persists for 2 months. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the ADS_VISITOR_ID cookie?

ADS_VISITOR_ID is set by Google Ads. It is categorised as marketing.

How do I block or delete the ADS_VISITOR_ID cookie?

Visitors can delete ADS_VISITOR_ID at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.