Marketing

"Conversion" Cookie

Google Ads

Description

Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.

Details

Cookie Name: Conversion
Category: Marketing
Service: Google Ads
Duration: 90 days
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting Conversion. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting Conversion.

CCPA/CPRA (California)

Setting Conversion for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing Conversion with a Consent Banner

A consent management platform keeps Conversion blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the Conversion cookie require consent?

Yes. Conversion is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the Conversion cookie last?

Conversion typically persists for 90 days. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the Conversion cookie?

Conversion is set by Google Ads. It is categorised as marketing.

How do I block or delete the Conversion cookie?

Visitors can delete Conversion at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.