Analytics

"AMP_TOKEN" Cookie

Google Analytics

Description

Contains a token code that is used to read out a Client ID from the AMP Client ID Service. By matching this ID with that of Google Analytics, users can be matched when switching between AMP content and non-AMP content. Reference: https://support.google.com/analytics/answer/7486764?hl=en

Details

Cookie Name: AMP_TOKEN
Category: Analytics
Service: Google Analytics
Duration: 30 seconds till 1 year
Data Source: Open cookie db

Consent Requirement

This cookie is classified as analytics. Under GDPR, CCPA, and most privacy regulations, user consent is required before setting this cookie.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Prior consent is required before setting AMP_TOKEN. Analytics cookies are not covered by the strictly necessary exemption; only a few regulators (for example France's CNIL) allow a narrow exemption for first-party audience measurement under strict conditions.

UK GDPR & PECR

Consent is required before setting AMP_TOKEN. The ICO treats analytics cookies as non-essential.

CCPA/CPRA (California)

Disclose AMP_TOKEN in your privacy policy and honour opt-out requests, including the Global Privacy Control signal, if the analytics data is shared or sold.

Managing AMP_TOKEN with a Consent Banner

A consent management platform keeps AMP_TOKEN blocked until the visitor opts in to the analytics category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the AMP_TOKEN cookie require consent?

Yes. AMP_TOKEN is an analytics cookie: under GDPR and the ePrivacy rules it may only be set after the visitor opts in, and CCPA requires disclosure plus an opt-out.

How long does the AMP_TOKEN cookie last?

AMP_TOKEN typically persists for 30 seconds till 1 year. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the AMP_TOKEN cookie?

AMP_TOKEN is set by Google Analytics. It is categorised as analytics.

How do I block or delete the AMP_TOKEN cookie?

Visitors can delete AMP_TOKEN at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds analytics cookies back until the visitor opts in.