Functional

"GA_OPT_OUT" Cookie

Google Analytics

Description

Cookies used for functionality allow users to interact with a service or site to access features that are fundamental to that service. Things considered fundamental to the service include preferences like the user's choice of language, product optimizations that help maintain and improve a service, and maintaining information relating to a user's session, such as the content of a shopping cart.

Details

Cookie Name: GA_OPT_OUT
Category: Functional
Service: Google Analytics
Duration: 10 Nov 2030
Data Source: Open cookie db

Consent Requirement

This cookie is classified as functional. Under GDPR and similar regulations, explicit consent is recommended before setting this cookie.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Consent is recommended before setting GA_OPT_OUT. Functional cookies are only exempt when strictly necessary for a feature the visitor explicitly requested, such as remembering a language choice they just made.

UK GDPR & PECR

Same position as the EU rules: obtain consent unless the cookie qualifies for the strictly necessary exemption.

CCPA/CPRA (California)

Disclose GA_OPT_OUT in your privacy policy. If the stored data is shared with third parties, opt-out requests, including the Global Privacy Control signal, must be honoured.

Managing GA_OPT_OUT with a Consent Banner

A consent management platform keeps GA_OPT_OUT blocked until the visitor opts in to the functional category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the GA_OPT_OUT cookie require consent?

Usually yes. GA_OPT_OUT is a functional cookie, and unless it is strictly necessary for a feature the visitor explicitly requested, you should obtain consent before setting it.

How long does the GA_OPT_OUT cookie last?

GA_OPT_OUT typically persists for 10 Nov 2030. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the GA_OPT_OUT cookie?

GA_OPT_OUT is set by Google Analytics. It is categorised as functional.

How do I block or delete the GA_OPT_OUT cookie?

Visitors can delete GA_OPT_OUT at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds functional cookies back until the visitor opts in.