Does the GA_OPT_OUT cookie need consent?

Usually yes. GA_OPT_OUT is a functional cookie, and unless it is strictly necessary for a feature the visitor asked for, it needs consent before it is set.

How long does the GA_OPT_OUT cookie last?

GA_OPT_OUT usually lasts 10 Nov 2030. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the GA_OPT_OUT cookie?

GA_OPT_OUT is set by Google Analytics. It is in the Functional category.

How do I block or delete the GA_OPT_OUT cookie?

Visitors can delete GA_OPT_OUT in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts functional cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Functional

GA_OPT_OUT cookie

Set by Google Analytics.

What it does

Cookies used for functionality allow users to interact with a service or site to access features that are fundamental to that service. Things considered fundamental to the service include preferences like the user's choice of language, product optimizations that help maintain and improve a service, and maintaining information relating to a user's session, such as the content of a shopping cart.

Cookie name: GA_OPT_OUT
Category: Functional
Provider: Google Analytics
Duration: 10 Nov 2030
Data source: Open Cookie Database (opens in a new tab)

Consent

Usually needed

GA_OPT_OUT is in the Functional category. Functional cookies usually need the visitor's consent, unless the cookie is strictly necessary for something the visitor asked for, such as remembering a language they just chose.

GDPR and ePrivacy (EU): Consent is needed before setting GA_OPT_OUT, unless it is strictly necessary for a feature the visitor asked for, such as remembering a language they just chose.
UK GDPR and PECR: The same as in the EU: consent first, unless the cookie qualifies for the strictly necessary exemption.
CCPA and CPRA (California): Disclose GA_OPT_OUT in your privacy policy. If the data it stores is shared with third parties, honour opt-out requests, including the Global Privacy Control signal.

Managing GA_OPT_OUT with a consent banner

A consent banner can keep the script that sets GA_OPT_OUT waiting until the visitor accepts functional cookies. Kukie.io's cookie scanner finds GA_OPT_OUT and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

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