Analytics

"_gat_gtag_" Cookie

Google Analytics

Description

Used to set and get tracking data

Details

Cookie Name: _gat_gtag_
Category: Analytics
Service: Google Analytics
Duration: 1 hour
Data Source: Open cookie db

Consent Requirement

This cookie is classified as analytics. Under GDPR, CCPA, and most privacy regulations, user consent is required before setting this cookie.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Prior consent is required before setting _gat_gtag_. Analytics cookies are not covered by the strictly necessary exemption; only a few regulators (for example France's CNIL) allow a narrow exemption for first-party audience measurement under strict conditions.

UK GDPR & PECR

Consent is required before setting _gat_gtag_. The ICO treats analytics cookies as non-essential.

CCPA/CPRA (California)

Disclose _gat_gtag_ in your privacy policy and honour opt-out requests, including the Global Privacy Control signal, if the analytics data is shared or sold.

Managing _gat_gtag_ with a Consent Banner

A consent management platform keeps _gat_gtag_ blocked until the visitor opts in to the analytics category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the _gat_gtag_ cookie require consent?

Yes. _gat_gtag_ is an analytics cookie: under GDPR and the ePrivacy rules it may only be set after the visitor opts in, and CCPA requires disclosure plus an opt-out.

How long does the _gat_gtag_ cookie last?

_gat_gtag_ typically persists for 1 hour. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the _gat_gtag_ cookie?

_gat_gtag_ is set by Google Analytics. It is categorised as analytics.

How do I block or delete the _gat_gtag_ cookie?

Visitors can delete _gat_gtag_ at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds analytics cookies back until the visitor opts in.