How ChatGPT Ads and Cookies Work
ChatGPT ads are sponsored cards shown to Free and Go users, matched to the conversation rather than a cookie profile. Cookies enter in two other places: OpenAI's own marketing cookies, switched on by default for free US accounts since April 2026, and the first-party __oppref cookie the OpenAI Measurement Pixel sets on advertisers' sites. Here's how each layer works and what consent it needs.
14 min read· Sep 3, 2026
GDPR Procedural Regulation 2026: What Changes for Businesses
Regulation (EU) 2025/2518, the GDPR Procedural Regulation, entered into force on 1 January 2026 and applies to cross-border cases from 2 April 2027. It sets binding investigation deadlines, harmonises complaint admissibility across the EU, and gives businesses under investigation formal defence rights. Here is what changes, when it bites, and how to prepare.
10 min read· Aug 26, 2026
What the UK Data Use and Access Act Means in Practice
Most of the Data Use and Access Act is now in force. Analytics cookies can run without consent in the UK if visitors can object, PECR fines reach GBP 17.5 million, and every controller needs a complaints procedure. Here is what changed and what your website should do about it.
10 min read· Aug 15, 2026